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MKT-101 Paper - MKT-101 Sample Exam

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Preparing for the Salesforce MKT-101 Certification Exam requires a solid understanding of Marketing Cloud and its various features and capabilities. Salesforce offers a range of training resources and materials to help candidates prepare for the exam, including online courses, study guides, and practice exams. Additionally, many third-party training providers offer courses and study materials to help candidates prepare for the exam.

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Salesforce dumps are designed according to the Salesforce MKT-101 certification exam standard and have hundreds of questions similar to the actual MKT-101 exam. Prep4sures Build and Analyze Customer Journeys using Marketing Cloud (MKT-101) web-based practice exam software also works without installation. It is browser-based; therefore no need to install it, and you can start practicing for the Build and Analyze Customer Journeys using Marketing Cloud (MKT-101) exam by creating the Salesforce MKT-101 practice test.

By passing the MKT-101 Exam, professionals can demonstrate to their employers and clients that they have the skills and knowledge necessary to create effective marketing campaigns that drive business growth. Build and Analyze Customer Journeys using Marketing Cloud certification can also help professionals advance their careers by opening up new opportunities in marketing, sales, and customer service.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q34-Q39):

NEW QUESTION # 34
A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

A. Salesforce Data Entry Source on the Contact Object
B. Salesforce Campaign Entry Source on the Lead Object
C. Welcome Email Configuration on the Account Object
D. Salesforce Data Entry Source on the Account Object

Answer: A

Explanation:
To initiate sends when contacts for select accounts are created, Northern Trail Outfitters should use a Salesforce Data Entry Source on the Contact Object. A Salesforce Data Entry Source is a feature that allows marketers to inject contacts into a journey based on changes or events in Sales Cloud objects, such as contacts or accounts. Using a Salesforce Data Entry Source on the Contact Object will allow Northern Trail Outfitters to trigger sends when a contact record is created for a specific account. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5

NEW QUESTION # 35
Which 3 options are available to create a template in marketing cloud? Choose 3

A. Paste HTML
B. Content Builder
C. Template Editor
D. Mobile Template Editor

Answer: A,B,C

NEW QUESTION # 36
A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.
What solution would a consultant recommend to address this use case?

A. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)
B. Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)
C. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)
D. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)

Answer: B

NEW QUESTION # 37
Nerthern Trail Qutfitters' account is configured with Multi-Org to leverage two Salestorce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes could be made to avoid any disruption of functionality?

A. Manually remove existing user mappings, attribute mappings, and tracking subscriptions.
B. Configure Multi-Org settings to account for bo production instances in Setup.
C. Updste query activities thet reference the new synchronized data extensions.
D. Rename and delete sandbox synchronized data extensions before connecting.

Answer: B

Explanation:
When dealing with a Multi-Org configuration, it's essential to correctly configure the settings in Setup to account for the multiple Salesforce CRM instances that Marketing Cloud will integrate with. In this scenario, configuring the Multi-Org settings to recognize both the existing and the new production instances is crucial to ensure seamless functionality. This setup allows Marketing Cloud to interact correctly with both CRM instances, minimizing any potential disruptions in data synchronization and marketing operations. Reference: Salesforce Multi-Org Configuration documentation

NEW QUESTION # 38
Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?
Choose 3 answers

A. Use the web analytics platform to trigger behavioral remarketing emails.
B. Recognize web traffic as originating from email instead of another channel.
C. Pass web conversion data back into Marketing Cloud for use in email reporting.
D. Match subscribers to web activity by passing Subscriber ID through email links.
E. Track web activity from a click on an email URL back to a specific email campaign.

Answer: B,D,E

NEW QUESTION # 39
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